Communication is King - Winter is Coming: The Real Role of Insight in a Big.....
Description changed:
The event will be in EDINBURGH - Address to be confirmed asap.
Presentation 1: ‘Communication is King!’
Merkle's David Thomas and Andreas Liljeberg discuss how companies can get better at talking to their customers by actually getting to know them first, and then communicating with them in a way that recognises their preferences and previous behaviour.
In this presentation, David and Andreas discuss the limitations of the one-size-fits-all attitude to communication and what approaches are open to businesses as they seek to improve customer engagement. Whilst perfection is unobtainable, continuous improvement can reap significant benefits through successfully reaching and engaging with more customers to create the best possible interactions and grow lasting relationships.
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About Merkle:
Merkle (https://www.merkleinc.com) is a global data-driven, technology-enabled performance marketing agency, helping our clients create highly customized customer experiences that not only drive immediate results in the form of today’s response and conversion, but also build tomorrow’s increased loyalty and customer value.
David Bio: - https://www.linkedin.com/in/david-thomas-43548338
David is a Senior Consultant within the Customer Strategy & Transformation practice at Merkle. He is an experienced CRM & customer insight professional, with a passion for delivering customer centric projects using data, systems, analytics & insight. David has 15 years' analytics experience in Financial Services (both in the UK & Canada) and is a keen believer in working with people, whether that’s coaching & developing individuals, working with client teams, or actively participating in his role as a member of the Direct Marketing Association’s Scottish Council.
Andreas Bio: - https://www.linkedin.com/in/aliljeberg
Andreas is an Analytics Consultant with Merkle and holds an MSc in Marketing and Business Analysis. Living by the mantra, where there’s data there are answers, he enjoys working with clients to understand customer behaviour and drive data-led, customer-focused decisions. To date, he has worked across a diverse range of industries, from financial services to utilities to transportation.
Presentation 2: ‘Winter is Coming: The Real Role of Insight in a Big Data Future’
The future is big data – indeed, the future’s already here!
Does that mean that traditional ways of garnering research and insight are dead? Is mining big data for knowledge the sole way, truth and light from now on? Should businesses be dispensing with their traditional research and insight teams and promoting their data scientists?
And just what does this mean for customer strategy?
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Rob Bio: - https://www.linkedin.com/in/mcleodrob
Rob is Client Partner at Merkle, manging a portfolio of key accounts and with overall responsibility for the Merkle team of Strategists, Technologists, Project Managers and Consultants supporting the implementation of next-level, people-based marketing and omni-channel decisioning capabilities for these clients.
6:30 PM – 7:00 PM: Networking
7:00 PM – 7:30 PM: David Thomas and Andreas Liljeberg - Communication is King
7:30 PM – 7:45 PM: Q & A Session
7:45 PM – 8:15 PM: Rob McLeod - Winter is Coming: The Real Role of Insight in a Big Data Future’
8:15 PM – 8:30 PM: Q & A Session
8.30 PM - 9.00 PM: Networking and Drink
We have a new venue - The University of Edinburgh- F.21 (7 George Square)
Presentation 1: ‘Communication is King!’
Merkle's David Thomas and Andreas Liljeberg discuss how companies can get better at talking to their customers by actually getting to know them first, and then communicating with them in a way that recognises their preferences and previous behaviour.
In this presentation, David and Andreas discuss the limitations of the one-size-fits-all attitude to communication and what approaches are open to businesses as they seek to improve customer engagement. Whilst perfection is unobtainable, continuous improvement can reap significant benefits through successfully reaching and engaging with more customers to create the best possible interactions and grow lasting relationships.
---------------------------------------------------------------
About Merkle:
Merkle (https://www.merkleinc.com) is a global data-driven, technology-enabled performance marketing agency, helping our clients create highly customized customer experiences that not only drive immediate results in the form of today’s response and conversion, but also build tomorrow’s increased loyalty and customer value.
David Bio: - https://www.linkedin.com/in/david-thomas-43548338
David is a Senior Consultant within the Customer Strategy & Transformation practice at Merkle. He is an experienced CRM & customer insight professional, with a passion for delivering customer centric projects using data, systems, analytics & insight. David has 15 years' analytics experience in Financial Services (both in the UK & Canada) and is a keen believer in working with people, whether that’s coaching & developing individuals, working with client teams, or actively participating in his role as a member of the Direct Marketing Association’s Scottish Council.
Andreas Bio: - https://www.linkedin.com/in/aliljeberg
Andreas is an Analytics Consultant with Merkle and holds an MSc in Marketing and Business Analysis. Living by the mantra, where there’s data there are answers, he enjoys working with clients to understand customer behaviour and drive data-led, customer-focused decisions. To date, he has worked across a diverse range of industries, from financial services to utilities to transportation.
Presentation 2: ‘Winter is Coming: The Real Role of Insight in a Big Data Future’
The future is big data – indeed, the future’s already here!
Does that mean that traditional ways of garnering research and insight are dead? Is mining big data for knowledge the sole way, truth and light from now on? Should businesses be dispensing with their traditional research and insight teams and promoting their data scientists?
And just what does this mean for customer strategy?
---------------------------------------------------------------
Rob Bio: - https://www.linkedin.com/in/mcleodrob
Rob is Client Partner at Merkle, manging a portfolio of key accounts and with overall responsibility for the Merkle team of Strategists, Technologists, Project Managers and Consultants supporting the implementation of next-level, people-based marketing and omni-channel decisioning capabilities for these clients.
6:30 PM – 7:00 PM: Networking
7:00 PM – 7:30 PM: David Thomas and Andreas Liljeberg - Communication is King
7:30 PM – 7:45 PM: Q & A Session
7:45 PM – 8:15 PM: Rob McLeod - Winter is Coming: The Real Role of Insight in a Big Data Future’
8:15 PM – 8:30 PM: Q & A Session
8.30 PM - 9.00 PM: Networking and Drink
