UX Sheffield Webinar - Navigation, Navigation, Navigation with Khash Faiz
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How users find what they’re looking for is fundamental to their perception of ease-of-use of a system. Where a user would expect to find something is based on their past experiences, interactions with other systems, and might not be logical.
This talk will provide a detailed and honest explanation of the research & design process of an on-going project to improve the high-level navigation of Sky Bet. The talk will also touch on some high-level insights into ethics at Sky Betting and Gaming as a betting and gambling company.