How users find what they’re looking for is fundamental to their perception of ease-of-use of a system. Where a user would expect to find something is based on their past experiences, interactions with other systems, and might not be logical.
This talk will provide a detailed and honest explanation of the research & design process of an on-going project to improve the high-level navigation of Sky Bet. The talk will also touch on some high-level insights into ethics at Sky Betting and Gaming as a betting and gambling company.
More details and tickets: www.bigmarker.com
About UX Sheffield
A bi-monthly event in Sheffield where we invite speakers from around the country to come and talk about their experiences in UX research and design projects.