The Golden Client Ratio: How to Shift Your Digital Marketing Business for Sustainable Growth
Too often, we see business leaders prioritising acquisition. While news leads are a key indicator of a healthy business, they should not be the sole driving force. In this data-led seminar, Katie Lingo offers a tailor-made client review that focuses on retention, upselling and growth.
The session will outline a client tiering system that helps both agencies and freelancers make key decisions. Identify where to upsell, where to redistribute time and how to develop long-term customer relationships. These tried-and-tested methods have been instrumental in growing the Katie Lingo brand – and you can use them to grow yours.
🔸 Laura Stead, Freelance Marketer @ Laura Stead Marketing
How to Make Marketing Rewarding Beyond Financial Gain
Is there more to marketing impact than metrics and money? Hella...yes! Let's talk about how we can use our skills to reap the rewards we truly deserve. And I'm not talking about fancy cars, swanky holidays and a designer lifestyle (although a bit of that is nice from time to time). I'm talking about how we can get that warm fuzzy glow from a good job done well. The content of this talk is very much inspired by my 90s-child love for the Care Bears and, of course, my marketing career.
🔸 Byron Tassoni-Resch, Co-Founder & Managing Director @ WeDiscover
Leveraging automation to scale Paid Search for Deliveroo
Using custom marketing technology, how did Deliveroo build an automated Paid Search strategy and create unique solutions for complex geo-targeting challenges.
