Training & Mentoring: Basics of Social Media & Digital Marketing by Sheffield Business Together
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About the Event: As a small or growing community group, charity or other not for profit organisation in the Sheffield area would you like to enhance your social media & digital PR skills to help benefit your organisation?
Sheffield Business Together in partnership with Sheffield Chamber of Commerce and Evoluted https://www.evoluted.net , a Sheffield based award winning digital agency, are offering a free training session of 3 hours duration to support the improvement of skills and knowledge. We kindly ask that only one person from your organisations signs up as space is limited
The Basics of Social Media and Digital Marketing session will cover:
i) Social media
Setting a strategy - thinking about your audience and key messages
Content planning - Choosing the right platforms, creating a content calendar, tone of voice
Posting - social media posting cheat sheet, how to maximise engagement, tools and resources for posting and scheduling
Analysis and tracking success - overview of each platforms tracking tool
Q&A - ask our expert any specific questions
ii) Digital marketing
Intro to PR - examples and how it can work for you
Simple how to - run through of the process for securing coverage
Resources - providing examples for a press release template
Ideation workshop
Q&A - ask our expert any specific questions
Social Media Mentoring: In addition, we are looking to provide social media mentoring support as a follow up to the training session. This is offered to those who think that they may benefit from mentoring from a business employee with social media experience to help embed the learning from these sessions and offer an external sounding board and guidance.
The mentors will be volunteering their time to offer support and typically focussed mentor relationships like this would involve a monthly meeting of about an hour for up to 6 months where you as the mentee would prepare an agenda of issues you wanted to discuss, and use the time to identify and prioritise you actions for the next month.
If you would like to be considered for a mentor, please email sbt@vas.org.uk to request an application form and more details. Sheffield Business Together will then seek mentors from our network of businesses. Please note that unfortunately we cannot guarantee a mentor as this will be entirely dependent on the number of applications we receive and the number of business employees that are available to volunteer.
