Creating Great Analysts - How to Build and Identify Skills in Your Team.
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Creating Great Analysts - How to Build and Identify Skills in Your Team.
Presenter - Martin Squires – Director of Advanced Analytics – Pets at Home - https://www.linkedin.com/in/squiresmartin
Selected 6 times as a member of the Data IQ Data 100, Martin is an experienced customer insight, marketing analytics and data science professional, operating as a senior business leader across retail and financial services.
With a proven track record building and leading customer analysis, data science, research & insight teams and delivering large scale IT/data projects as part of multi-million pound development and transformation programmes, he believes customer & marketing analytics are vital for successful organisations and that the leading organisations have 3 key things in common.
- They will have access to the best data
- They will have the best ability to generate insight from that data
- They will use those insights to execute best at moment of truth
Join us for an excellent presentation followed by a Q&A session.
