Open Tech Calendar

Shake your salad dressing and get comfy, Sheffield DM is back for another awesome lunch 'n' Learn!

Sheffield DM isn't just about exploring your standard series of digital channels - we want to dig into everything from strategy to tactics to the individual elements that make up your campaigns.

There'll be no fools at Sheffield DM on April 1st as Stephen Spiewak, Digital Content Senior Manager at Vivid Seats, joins us to share his experience about how brands can leverage their internal data to aid creative story-telling in PR campaigns.

Once again, we'll be hosting Sheffield DM online via YouTube Live, perfect to watch during your lunch break.

Register your interest online, and we'll see you on the 1st!

Schedule
12.30pm - 12.50pm
🔓 Unlocking Internal Data for PR

Agencies are always on the hunt for a fresh, compelling data set for a one-of-a-kind campaign. Sometimes, that golden Excel file already exists - somewhere in the client's cloud.

In this talk, Stephen will share best practices for using internal data for campaigns, how campaigns leveraging internal data differ from other sorts of data-led campaigns and the hurdles that brands and agencies need to overcome to execute such a campaign.

The talk aims to help both agencies and brands understand how they can work together to maximise internal data and how to get started.

👤 Stephen Spiewak, Digital Content Senior Manager @ Vivid Seats

Stephen Spiewak leads content and brand PR for Vivid Seats, a Chicago-based ticket marketplace. You can connect with Stephen on LinkedIn or Twitter.

12.50pm - 1.00pm
Q&A

Sheffield DM is organised and sponsored by the team at Evoluted