Open Tech Calendar

June Social

Come along for a social gathering of gophers in Sheffield!

Since our usual first Thursday of the month is a public holiday, and we haven't been able to properly socialize for nearly two years, we're skipping the talks entirely and doing a meetup just to chat and catch up!

Food will not be provided this time around, but there are plenty of places nearby to grab a bite either before or after the meetup.

The event is set up with 90 minutes, but you are of course welcome to stay as long as you'd like. Also note that the pub has a decent selection of non-alcoholic drinks as well.

https://www.meetup.com/GoSheffield/events/285912474/

https://www.meetup.com/GoSheffield/events/285912474/

Wed 1st Jun 2022 7:00pm (Europe/London)

Wed 1st Jun 2022 8:30pm (Europe/London)

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Sheffield Digital Marketing Meeting September 2019

Sheffield DM returns to the Sheffield Tap with two fabulous speakers, more free drinks and your usual dose of marketing goodness!

After a brief summer break Sheffield DM is back! Join us at the Sheffield Tap on Thursday 19th September at 6pm for a double-billing of marketing brainpower.

Our fabulous speaker lineup for the evening includes:

Street Food Chef: The Brand We Built By Accident
Abi Golland (Co-Founder, Street Food Chef)

Digital PR: The Secret to Securing Top-Tier Links for Unknown Brands
Carrie Rose (Creative Director, Rise at Seven)

https://www.sheffielddm.co.uk/

https://www.eventbrite.co.uk/e/sheffield-dm-digital-marketing-meetup-5-tickets-69840319275?aff=otc

Thu 19th Sep 2019 6:00pm (Europe/London)

Thu 19th Sep 2019 7:30pm (Europe/London)

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Sheffield DM: Why Bing Deserves Your Time & Your Money

Bing! Often considered a poor second-place when it comes to search engine choices, this talk will highlight the many ways in which Bing Ads is market-leading. Arianne Donoghue of Epiphany Search will discuss why we as an industry should be rooting for more of a proper two-horse race. We have the power to change things – so will we?

https://www.sheffielddm.co.uk/

https://www.eventbrite.co.uk/e/sheffield-dm-why-bing-deserves-your-time-your-money-tickets-60251341384

Thu 30th May 2019 6:00pm (Europe/London)

Thu 30th May 2019 8:00pm (Europe/London)

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UX Research for Voice - Behind the Curtain

With 50% of searches expected to be done using voice in 2020, the BBC has been experimenting in the Voice space for a while. If pauses are the new pixels, what does this mean for the UX process? How do you test a conversation?

Charlotte Davies, Senior Researcher at the BBC, will be sharing what she has learnt from doing research on this platform, including what methods you can use and what challenges you might face.

http://uxsheffield.co.uk/

https://www.eventbrite.co.uk/e/behind-the-curtain-ux-research-for-voice-by-charlotte-davies-ux-sheffield-tickets-58645737981

Wed 27th Mar 2019 6:45pm (Europe/London)

Wed 27th Mar 2019 7:45pm (Europe/London)

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Sheffield DM: Madmen vs The Social Network - Is The Future Of Marketing In The Past?

Sheffield DM returns to the Sheffield Tap on Thursday 28th March, where we will be joined by John Jackson, Strategy Director at Epiphany Search – one of the most well-known digital agencies in the country.

John will be delivering a fascinating talk entitled “MadMen Vs The Social Network”

Every year digital marketers are bombarded with predictions about what is going to be "Big" in digital marketing in the next year.

In reality, it’s very rare for any of these predictions to come true.

But there is another way…

Marketing has been going on for hundreds of years. In this talk, John will be looking at the many the lessons put in place by legendary marketers like Bernbach and Ogilvy, highlighting how these tried and tested principles can help us achieve results in the modern digital world.

Register for the next event today. It’s completely free to attend, and each guest will get a free drink on arrival!

https://www.sheffielddm.co.uk/

https://www.eventbrite.co.uk/e/sheffield-dm-madmen-vs-the-social-network-is-the-future-of-marketing-in-the-past-tickets-57975368889

Thu 28th Mar 2019 6:00pm (Europe/London)

Thu 28th Mar 2019 8:00pm (Europe/London)

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Sheffield DM: Creating an effortless service culture to increase customer loyalty

Sheffield DM is a new bi-monthly digital marketing event in Sheffield. Our goal is to bring digital marketers of all experience levels, all skill sets and all interests together to share their knowledge and learn from others.

Following the tremendous success of our first meet up, we're super excited to announce that the second Sheffield DM event will feature Andy Naylor, Consumer Service Manager at Raleigh UK.

With a wealth of experience in all things customer related, Andy will be sharing his insight and methods, along with how he has driven long-term improvements in Raleigh's customer experience and customer loyalty in the ever-evolving digital world.

Our event is free to all but we ask that you register online so we have an idea of numbers for the venue.

https://www.sheffielddm.co.uk/

https://www.eventbrite.co.uk/e/sheffield-dm-creating-an-effortless-service-culture-to-increase-customer-loyalty-tickets-53721894633

Thu 24th Jan 2019 6:00pm (Europe/London)

Thu 24th Jan 2019 8:00pm (Europe/London)

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Sheffield DM: Optimise Your Life - Making Data Led Decisions

Sheffield DM is a brand new bi-monthly digital marketing event in Sheffield. Our goal is to bring digital marketers of all experience levels, all skill sets and all interests together to share their knowledge and learn from others.

The first Sheffield Digital Marketing meet-up will play host to Molly Evans, Digital Analytics Manager at Plusnet. Molly will be discussing the foundations of analytics and what you can expect from the digital analysts you work with if you want to unlock the real magic of science.

https://www.sheffielddm.co.uk/

https://www.eventbrite.co.uk/e/sheffield-dm-optimise-your-life-making-data-led-decisions-tickets-51248946980

Thu 8th Nov 2018 6:00pm (Europe/London)

Thu 8th Nov 2018 7:15pm (Europe/London)

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http://confcodeofconduct.com/

Close encounters of the fourth kind

Quantitative research, qualitative research, heat mapping and analytics all have a part to play in understanding the user experience.

But what if the user experience is a bit more complex than a website or an app? What if people had to navigate a heritage site, a museum or an art gallery while holding a bespoke digital device? What if the content on that device was considered, by the organisation, an essential element of their visit experience? And what if the interface, architecture or content on that device hadn’t been tested?

The visitor is having to negotiate a physical space, a digital space and take in information on skeletons of giant pre-historic sloths (they existed, I’ll bring a picture), or try and grasp the nuances of Jackson Pollock’s abstract expressionist works. The cognitive load is immense, so how do visitors find this experience?

Go along with them and find out, that’s what I do. Be that third wheel or gooseberry, be Louis Theroux during their visit (with their consent of course).

Breaking down the ‘fourth wall’ is an expression borrowed from the world of theatre acting where the actor speaks directly to the audience, shattering the illusion of a barrier between them. Here, researcher ‘goes native’ with the visitor becomes a proxy for the organisation, doing the visit with the visitor.

It’s a kind of meta-approach, but it’s a very useful way to discover pain points in both the physical and digital elements of their visit and allows me, as a UX and VX professional to see through the visitors’ eyes, almost literally (but not in a creepy way).

I’ll be discussing the insights gained through this approach, dinosaurs, castles, modern art and qualitative interviews and ethnography as part of a suite of research methods for human-centered design.

http://uxsheffield.co.uk/

https://www.eventbrite.co.uk/e/close-encounters-of-the-fourth-kind-tickets-43660207857

Wed 28th Mar 2018 6:15pm (Europe/London)

Wed 28th Mar 2018 8:00pm (Europe/London)

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UX Sheffield meet-up

Beware - the account manager is talking about UX again!

http://www.uxsheffield.co.uk/

https://www.eventbrite.co.uk/e/ux-sheffield-beware-the-account-manager-is-talking-about-ux-again-tickets-32504025415

Wed 29th Mar 2017 6:00pm (Europe/London)

Wed 29th Mar 2017 9:00pm (Europe/London)

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