IV Quad Course - CEO Master Class 2: Introduction to Marketing and the Global Market Place
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The second of four CEO Master Classes in the new Quad Course series from Informatics Ventures for Start-ups and Technology Entrepreneurs in Scotland
This CEO Master Class is for start-up/early stage technology company founders and executives, and will give attendees a Marketing 101.
It will help you understand the basics of marketing, and how this changes in a global marketplace, as well as the importance of your customers and how to better understand them.
The event will start with a sandwich buffet lunch at 1pm to allow attendees to network, with the Master Class presentation and discussion commencing by 2pm, and running through to around 5pm.
