Training Course: Designing for the human mind/brain
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Exploiting psychology and neuroscience to deliver exceptional interactive design
An intensive one day introduction to designing to exploit what is known about the human brain and its capabilities and limitations
Using principles honed from years of scientific study from the disciplines of sociology, psychology, perceptual psychology and neuroscience, this course will teach you how to tickle the brains of your customers with your designs and communications
It's fun, it's interactive, you will meet interesting people to exchange ideas and experiences with, you will produce something worthwhile and go back to your desk armed with weapons (and a few dinner party tricks) to impress your colleagues and friends