Improving the Customer Experience Through Data Driven Decisioning
Standard Life has a long and proud heritage of striving to achieve the best possible outcomes for its customers, and the next step in making this happen will see Standard Life working closely with Comet Global Consulting to leverage data, analytics and technology in order to deliver more personalised customer interactions, creating a foundation for omni-channel marketing to improve the customer experience across all touchpoints. Speakers Bio
Firas Khnaisser -
uk.linkedin.com
Firas is Head of Decisioning at Standard Life, where he leads a team of skilled analysts in identifying and delivering the right message to the customer across both outbound communications and inbound targeted messaging. Firas is also a member of the Direct Marketing Association’s Scottish Council and prior to joining Standard Life was Marketing Communications Manager at Clydesdale Bank and has also worked at General Motors, 3M and Danone.
Jim Shaw -
uk.linkedin.com
Jim is an experienced Solutions Architect and is the bridge between marketing and IT, ensuring that business requirements are translated into IT initiatives. Jim has a passion for delivering innovative and robust solutions that maximise the efficient use of data across customer touchpoints and also wider business systems.
David Thomas -
uk.linkedin.com
David is a senior consultant at Comet Global Consulting and is an experienced CRM and customer insight professional, with a passion for delivering customer centric projects using data, systems, analytics & insight. David is a member of the Direct Marketing Association’s Scottish Council and has worked with key financial services brands in the UK & Canada.
6:30 - 7:00 : Drinks, pizza & networking
7:00 - 7:40 : Presentation
7:40 - 8:00 : Q+A
8:00 - 9:00 : Drinks & Networking
More details andtickets: www.meetup.com
Imported From: www.meetup.com
This is a group for anyone interested in Data Science, Big Data, Analytics and Technology trends. We started this group to build a community to discuss general insights into the market and share personal experiences of working and operating in this area. We hope to cover skills shortages, technological advancements and organisational implications in Data Science and Technology during our series of meetups. All skill levels are welcome.
