Growth Hacking vs Traditional Marketing. KTN Entrepreneurs' Forum Manchester
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KTN Entrepreneurs' Forum is a monthly event with guest speakers and open discussions. They're designed for people to network, learn and share ideas in a lively, stimulating and social environment; with the long term goal of supporting entrepreneurship and knowledge transfer in the business community.
This Month's Topic
As a business there is one task which matters the most - Growth. This focus has given rise to a number of methods, tools and best practices which simply didn’t exist in the traditional marketing repertoire.
'Growth hacking' is a technique every business should consider using. Companies like Facebook, Twitter and LinkedIn have used growth hacking to gain incredible numbers of users and loyal communities. Originally, growth hacking helped lean start-ups increase profits in relatively short periods of time. The benefits however, can also increase the effectiveness of larger, well-funded marketing campaigns.
During this session we’ll look into what is actually meant by the term ‘growth hacking’, how it is different to traditional marketing and how an understanding of people's online interactions can be used to grow and sell. We will also look at some of the methods being used to implement this successfully.
After the talk from our guest speaker, you will get a chance to share ideas and collaborate with fellow entrepreneurs in our table discussions. This a great opportunity to really explore the topic, exchange knowledge and make valuable connections.
Guest Speakers
Cathal Berragan, Campaign Manager at Social Chain: Social Chain are a creative marketing agency built by ‘University Drop outs’ who have designed and delivered campaigns for huge brands such as; Spotify, Universal, Microsoft and Just Eat. They don’t believe in traditional marketing, but instead disruptive, internet-breaking, influencer marketing. http://www.socialchain.com
Andrew Allsop, Head of Growth Marketing at Formisimo: Formisimo help businesses to understand why and where your customers aren’t converting - so they can act quicker based on numbers rather than relying on intuition. Some of their clients include; Uber, Secret Escapes and Toyota. http://www.formisimo.com
Event Programme
6pm: Drinks Reception & Food on Arrival
6:30pm: Warm Welcome from Freshly Squeezed
6:40pm: Speaker
7:15pm - 8pm: Table Discussions
8pm: Networking Hour
Who Is The Event For?
If you are an established business owner, a startup owner or an aspiring entrepreneur in the creative, digital or tech sector, then this is definitely for you.
KTN Entrepreneurs' Forum is a monthly event with guest speakers and open discussions. They're designed for people to network, learn and share ideas in a lively, stimulating and social environment; with the long term goal of supporting entrepreneurship and knowledge transfer in the business community.
This Month's Topic
As a business there is one task which matters the most - Growth. This focus has given rise to a number of methods, tools and best practices which simply didn’t exist in the traditional marketing repertoire.
'Growth hacking' is a technique every business should consider using. Companies like Facebook, Twitter and LinkedIn have used growth hacking to gain incredible numbers of users and loyal communities. Originally, growth hacking helped lean start-ups increase profits in relatively short periods of time. The benefits however, can also increase the effectiveness of larger, well-funded marketing campaigns.
During this session we’ll look into what is actually meant by the term ‘growth hacking’, how it is different to traditional marketing and how an understanding of people's online interactions can be used to grow and sell. We will also look at some of the methods being used to implement this successfully.
After the talk from our guest speaker, you will get a chance to share ideas and collaborate with fellow entrepreneurs in our table discussions. This a great opportunity to really explore the topic, exchange knowledge and make valuable connections.
Guest Speakers
Cathal Berragan, Campaign Manager at Social Chain: Social Chain are a creative marketing agency built by ‘University Drop outs’ who have designed and delivered campaigns for huge brands such as; Spotify, Universal, Microsoft and Just Eat. They don’t believe in traditional marketing, but instead disruptive, internet-breaking, influencer marketing. http://www.socialchain.com
Andrew Allsop, Owner of Foraging: Newly launched Foraging is a data-driven growth and marketing consultancy who use advanced analytics to measure online interactions and engagement. They’re breaking the mould by dealing in people, not page views. http://www.foraging.io/
Event Programme
6pm: Drinks Reception & Food on Arrival
6:30pm: Warm Welcome from Freshly Squeezed
6:40pm: Speaker
7:15pm - 8pm: Table Discussions
8pm: Networking Hour
Who Is The Event For?
If you are an established business owner, a startup owner or an aspiring entrepreneur in the creative, digital or tech sector, then this is definitely for you.
