As developments in digital technology fundamentally change the way media content is created, distributed and consumed, this seminar will offer delegates an opportunity to consider the future for monetising digital content in both domestic and international markets.
Planned sessions will examine latest consumer attitudes toward accessing and payment for digital content; consider the emerging creative and commercial opportunities across platforms for growing media brands, providing tailored services and developing innovative partnerships; as well as assess the common challenges for both emerging and established players in achieving long-term sustainable online revenues.
Further sessions will assess how business strategies and payment technologies are evolving in response to the identified trends - including latest thinking on converting free users into paid subscribers, maximising and protecting IP assets, ad revenue models and the ease of secure online payments - with particular focus on associated policy and regulatory implications.
At this early stage, we are delighted that Mimi Turner, Marketing Director, TheLADbible Group has agreed to deliver a keynote address at this seminar, together with David Gilbey, Chief Operations Officer, Digital, Bauer UK; Matthew Guest, Head of Digital Strategy Consulting, EMEA, Deloitte and Gregor Pryor, Partner and Co-Chair, Entertainment and Media Industry Group, Reed Smith. Additional senior participants are currently being approached.
