Open Tech Calendar

Key issues in digital marketing: innovation, effectiveness and regulatory priorities

This timely seminar will be an opportunity to discuss the development of the UK marketing sector, particularly across digital platforms.

With over half of UK ad spend going online this year, delegates will discuss key further avenues for growth, including cross-platform campaigns, improved audience targeting, and brand development.

There will also be discussion on the challenges facing the industry, particularly surrounding data, and including the implications of forthcoming EU General Data Protection Regulation for advertisers. Further sessions will analyse varying effectiveness of online outlets, the emerging skills gap as technology becomes more integral to the sector and the growth of native advertising with consequences for editorial independence.

We are delighted that at this early stage Nick Stringer, Director of Regulatory Affairs, Internet Advertising Bureau; Andrew Bradford, Global Senior Vice-President, Digital Advertising & Media Innovation, Ipsos MORI; Matt Dailey, Head of Performance Planning, ZenithOptimedia; Mark Holden, Head of Strategy, Arena Media; Ben Norman, Chief Executive Officer and Founder, Koozai; Susan Barty, Partner, CMS Cameron McKenna; Rachael Pollard, Global Performance Marketing Director, JUST EAT and Jon Watts, Co-Founder and Director, MTM have agreed to speak.

http://www.westminsterforumprojects.co.uk/forums/event.php?eid=1171&t=14658

http://www.westminsterforumprojects.co.uk/forums/book_event.php?eid=1171

Thu 21st Apr 2016 8:30am (Europe/London)

Thu 21st Apr 2016 1:00pm (Europe/London)

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Europe/London

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