Visualisation, Data and Content Marketing - Steven Drost, Stipso
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The E Club is delighted to welcome Steven Drost, co-founder of Edinburgh based technology company Stipso. Steven has spent his professional life gathering data for the market research industry and has a deep knowledge and experience of all data collection methods, platforms, etc. - so he knows how hard it is to motivate and engage respondents, and how hard it is to identify good data. He is currently exploring new ways to reframe the collection, integration and visualisation of data and is part of a team that is building a genuinely useful and forward looking product, which is positioned at the intersection of data-collection and content marketing. In addition, he is interested in the emotional drivers behind user behaviour and the visual forms of communication.
Stipso enables brands and agency creatives to create and publish powerful, social infographics which simultaneously visualise data and allow users to contribute their own. They call these Living Infographics: powerful, visual, branded content to engage and delight your audience.
The talk will be followed by a Q & A session and a wine reception.
