Digital rehab & movement measurement in sport, health and wellbeing by Sheffield Innovation Programme

The rapid advance of digital technologies has brought big changes to human movement measurement. But the constant evolution and ‘push’ of products and techniques can make it difficult to get the functionality and cost you need for your business to innovate and grow. How do you ensure value to your customers through best use of the data generated from these tools?

Join us at our breakfast event on 15th February to hear from Dr Ben Heller and Dr Marcus Dunn from the Sports Engineering Research Group on the latest research and innovations in digital human movement measurement, and discuss how to answer the ‘so what?’ question of value to your business and customers.

This event will provide an opportunity to network with other businesses in your sector, see the state-of-the-art facilities at our Advanced Wellbeing Research Centre, and explore how collaborating with the university can help you drive growth in your business.

You’ll also find out more about the potential funding opportunities available to SMEs in and around the Sheffield City Region to support innovative idea development, including the Sheffield Innovation Programme and Innovate UK’s Knowledge Transfer Partnership scheme.

Provisional programme:

• Innovations in digital rehabilitation and human movement measurement

• How data visualisation methods can enhance customer value

• How SERG and AWRC work with the region’s SMEs to drive business growth through evaluation, testing, and validation of new ideas.

What is SERG?

The Sports Engineering Research Group (SERG) is the world's largest academic group in sports engineering and an internationally renowned centre of excellence for research and knowledge transfer. The group's work is based on four research themes: applied computing, biomechanics, design engineering, and active travel. In each area, researchers develop fundamental knowledge and deliver applied solutions to enhance athletic performance, reduce injury, and promote physical activity. SERG provides support to a broad range of organisations in which human movement measurement, data management, and data visualisation plays a role in the delivery of their business.

In 2019, SERG evolved and formed the foundational pillar of the Advanced Wellbeing Research Centre (AWRC). The AWRC is a world‐leading £15.7 million research centre funded by the UK Department of Health, Sheffield Hallam University and with support by the European Social Fund. The AWRC co‐creates, evaluates, and exploits innovations in sport, physical activity and health with commercial and non‐commercial partners.

Who should attend?

This event should be of interest to SMEs in and around the Sheffield City Region that provide physiotherapy and rehab services, personal trainers, professional sports that manage athlete health, and wellbeing product/service companies.


Tuesday 15th February 2022, 8:00am - 10:30am


Sheffield Hallam University, Advanced Wellbeing Research Centre, Olympic Legacy Park, 2 Old Hall Road, Sheffield S9 3TU

Other information:

Places are limited to 25 persons, and we will operate a first-come-first-served basis. If demand is high for places, we will consider running the event again.

Breakfast refreshments & catering will be provided at the event. If you have any dietary requirements, please either let us know upon registration or email

Should you have any questions prior to the event, please do not hesitate to email us at

This event will adhere to the government’s COVID-19 guidance

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