Scotland Data Science & Technology MeetUp: Martech – Connectivity is the priority for 2021 and beyond.

For brands to get value from their Martech in the future, connectivity must become the priority. The Martech space has exploded in terms of roles, tools and platforms – with reporting over 8000 vendors in 2019.

But are technologies being created to resolve specific problems? CMO’s have long been promised ROI through digitisation of key systems, bringing in new niche platforms, but they are still reporting 58% of martech technologies are not fully leveraged.

In this webinar, Kerry Dawes, Technical Director, Digitas UK discusses her experience both client slide and agency side to explore:
- Building a martech stack that works for your business
- Common pitfalls and learnings
- Making it happen and getting value early on

Kerry is responsible for the technical direction through to the implementation & realisation across a range of Digitas programmes spanning CMS, Martech, CRM, Personalisation and much more. Her focus and expertise is to bring data and technology together, to enable brands to achieve a great customer products and experience. Furthermore, Kerry designs architectures & approaches that allow brands to not only achieve their immediate goals but set them up for success into the future.
With her experience at The Rank Group & TUI most recently, Kerry has a wealth of hands-on experience delivering global, transformational programmes that ensure businesses connected, real time journeys at scale.

Digitas is the Connected Marketing agency, built on the principle that there are better ways for brands to connect with people. We combine the power of data, strategy, technology, creativity and media to deliver connected experiences which bring brands to life, for the customer, through the experience, and on the balance sheet.
A Leader in Gartner’s Magic Quadrant for Global Marketing Agencies for six consecutive years, Digitas serves the world’s leading brands through a global network comprising more than 4,000 employees across over 30 countries

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This is a group for anyone interested in Data Science, Big Data, Analytics and Technology trends. We started this group to build a community to discuss general insights into the market and share personal experiences of working and operating in this area. We hope to cover skills shortages, technological advancements and organisational implications in Data Science and Technology during our series of meetups. All skill levels are welcome.