The Future of Work in Scotland: On Message - Gerry Obsorne

The Future of Work Scotland team are delighted to be hosting McChrystal Group Partner Gerry Osborne.

In this session Gerry will be exploring the question is transitioning to the Hybrid Working context a matter of strategy, or communication… or both, and if both which comes first?

This discussion will focus on why the modern information environment demands that we place communications at the heart of organisational transformation and strategy and summarise the 3 components of communications that we must consider to make sure that what we say and do is not just received, but believed.

Learning Objectives:

What can our attendees expect to take away from the session?

● Hybrid Working – the Belief Battlespace.
● Components of effective communication – Content, Reach and Rhythm
● How to place communications at the heart of strategy

Here's some background on our amazing guest speaker for this session:

Gerry Osborne is a partner in McChrystal’s London Office, where he is responsible for the delivery of all European operations and the development of new business. He leads client engagements across all capability pillars and is an internationally renowned public speaker on the Team of Teams approach, strategic communication, and leadership. Gerry is McChrystal Group’s specialist advisor in Strategic Communications.

Prior to joining McChrystal Group, Gerry led government and defence business development in the World’s largest independent Communications network, M&C Saatchi, and ran his own consultancy firm providing Strategic Communications research and advice to NATO. He has led the delivery of government and security behavioural change programmes in the Baltic States, South Caucuses and Middle East and published his own approach to placing communications at the heart of strategy for the Georgian Government in 2016.

Previously Gerry served in the British Army as an information operations specialist within the UK Ministry of Defence, commanding officer, special forces helicopter pilot, defence attaché and senior leadership instructor at the Royal Military Academy Sandhurst. His service record stretches across Europe, Northern Ireland, the Middle East, Canada and Australia. Gerry holds a Master of Arts in Military Studies from Cranfield University and a Bachelor of Science in Management Studies from the University of Wales. He is an alumnus of the Windsor Leadership Trust and an advisory board member for the Georgian Centre for Strategy and Development.

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(Previously Scaling Agile and DevOps Scotland)