Join our new Slack group and become part of the online Edinburgh UX community!
https://join.slack.com/t/ux-edinburgh/shared_invite/zt-e9m01nfk-Il55YpFGmM_BBt95DdXcPg
This meetup will take place online via Zoom (starting 6.30pm).
Click the link in the invite to enter the meeting.
This month we are delighted to welcome Ricky Callaghan, who will be talking to us about how ethnographic methods can be used in researching user experience.
6.30pm - Intro & community announcements
6.45pm - Breakout chat
7pm - 'Yeah, it was fine' - How can we research experience? (Ricky Callaghan)
7.30pm - Group thoughts, questions & discussion.
About Ricky's talk
How do we research experience? As researchers is it possible to encourage participants to share thoughts and feelings as opposed to just 'answering the question'. Used to learn about different cultures, Ethnography is traditionally conducted by anthropologists living within small communities to learn first-hand about day to day life. An ethnographic interview is a form of qualitative research based on Ethnography that aims to allow for trust between the researcher and interviewee to learn the 'truth' about their experiences.
About Ricky
Ricky is a recent MSc graduate of Edinburgh Napier University and a believer in the need for Human-Centred Design. Having conducted Ethnographic Interviews for his MSc dissertation he is in the process of writing a proposal paper on the benefits that Ethnographic Interviews can have within user research.
