The Future of Work in Scotland: Hiding in Plain Sight: Metaphors, Org Culture, and Your Story - Erin Randall

The Future of Work Scotland team are delighted to be hosting the awesome Erin Randall with a brand new talk.

Metaphor is …. everywhere. It’s pervasive, sneaking in when we least expect it. This is all well and good, but what is it, why do we need it? Why do we want to use metaphors, be it with organizations, teams, or individuals? Because of this:

Metaphor doesn’t just help us to describe, it helps us to understand.

Metaphor can help us to step out of rigid, traditional thinking and into new ways

In this interactive session, we’ll explore what metaphor is, its impact on organizations’ narratives and values, and see three different ways to help organizations get more comfortable in using metaphor. You’ll leave with new insight, new practices, and new ways of thinking about organizational culture.

Learning Objectives:

What can our attendees expect to take away from the session?

1. Remember what metaphors are and how we use them (and we do - a lot!)
2. Identify organizational metaphors and why they are so powerful.
3. Learn three methods to help your organization experiment with metaphor.

Here's some background on our amazing guest speaker for this session:

Erin is a veteran organizational, agile, and coactive coach, serving organizations through agile implementations and transformation, restructuring teams, and executive team reboots. For over ten years, she has partnered with organizations, leaders, executive teams and boards, and other coaches from around the world, including at companies such as IBM, Charles Schwab, and more. Through her work with her coaching and consulting practice, Ad Meliora Coaching, she helps organizations shift to collaborative, creative work and getting things done. Her goal is simple: happy people doing great work.

Erin splits her time between Austin, Texas, and rural Montana. She can often be found in bookstores, on hiking trails with her dogs, or at one of the Agile Coaching Circles (she’s one of the co-founders). Connect with her on LinkedIn or experience coaching for yourself by booking a session at

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(Previously Scaling Agile and DevOps Scotland)