The future of targeted advertising & Cloud Data
The 3rd party cookies which have supported targeted advertising are disappearing, how will marketers react and what is the solution? 1st party data holds a major source of alternative value and has long been heralded as the great hope. Hear how some of the UK's leading insurers, telcos and utilities are accelerating their response and realising the value of 1st party data-driven advertising.
Loop Horizon enables brands to unlock the value of this 1st party data in a compliant, low latency and and efficient manner, leveraging the native benefits of cloud platforms such as AWS, GCP, Azure or Snowflake to connect customer audiences to advertising & marketing platforms. Having led the data & digital transformation at Sky Rob McLaughlin & James Alexander co-founded Loop Horizon and now support the world's biggest brands in driving value from cloud data for advertising & marketing benefit.
Hear co-founder Rob McLaughlin's perspectives on the industry and why Data teams are destined to be the best friend of Marketing. Looking forward to sharing, answering questions and lively discussion on the future of data for marketing.
Rob McLaughlin - Co-Founder @ Loop Horizon - www.linkedin.com
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This is a group for anyone interested in Data Science, Big Data, Analytics and Technology trends. We started this group to build a community to discuss general insights into the market and share personal experiences of working and operating in this area. We hope to cover skills shortages, technological advancements and organisational implications in Data Science and Technology during our series of meetups. All skill levels are welcome.