Open Tech Calendar

Price Setting in digital businesses -costly mistakes and how to avoid them

Setting prices for products or services is a huge challenge for tech businesses at startup and scale-up! Mistakes made in pricing decisions can result in lost revenue and reduced profitability.

This webinar highlights the importance of pricing SaaS and digital products, use of Freemium, identifies common mistakes and suggests how to avoid costly pricing errors.

The 30-minute webinar will cover:

- Importance of pricing in digital businesses
- SaaS
- Freemium -market share, brand awareness
- Three common mistakes setting prices for digital products and services
- How to avoid costly mistakes when setting prices
- Developing clear strategies for pricing in digital businesses.

This webinar is ideal for owners of small businesses (pre-startup to established) and trading as sole traders, freelance consultants or company directors.