Open Tech Calendar

Sheffield Digital Marketing #8: Virtual Event

In light of the current public health situation surrounding COVID-19, Sheffield DM #8 will now be hosted via livestream.

To assess the interest levels in joining the event via livestream, we have created a 'Virtual Ticket' which is available for free.

If you plan on watching the stream, please reserve a ticket to help us understand whether we have enough demand to coordinate a livestream event with our speakers and organisers.
Our fabulous speaker lineup has changed slightly:

Hitting Paid Acquisition Targets Using Minimum Viable Products
Rory Jones (Product Manager, Tutorful)

With the rapid phase of growth we’re in at Tutorful, the challenge the company faces is hitting highly aggressive YoY acquisition targets in an increasingly competitive industry; combined with the tough task of cutting costs per new customer. Rory will be talking us through how they used marketing tools and experiments to allow room for sustainable growth by improving long term ROI; eventually leading to successful implementation of marketing MVPs in the fundamental product flow.

Proving the value of links - why you should give a f**k about brand!
Thierry Ngutegure (Data and Insights Manager, Rise at Seven)

In 2020 links should be less about search and more about engagement. The responsibility will fall on SEOs to build links that actually get clicked on and push the brand through wider platform engagement

Order of the evening
6pm - 6.15pm

Introductions

6.15pm - 6.45pm

Talk 1 - Rory Jones, "Hitting Paid Acquisition Targets Using Minimum Viable Products"

6.45pm - 7.00pm

Interval

7.00pm - 7.30pm

Talk 2 - Thierry Ngutegure, "Proving the value of links - why you should give a f**k about brand! "

Special Guests:
Rory Jones
Thierry Ngutegure

https://www.eventbrite.co.uk/e/sheffield-dm-8-virtual-event-tickets-99992462146

https://www.eventbrite.co.uk/e/sheffield-dm-8-virtual-event-tickets-99992462146

Thu 19th Mar 2020 6:00pm (Europe/London)

Thu 19th Mar 2020 8:00pm (Europe/London)

changed

Europe/London

Yes

No

Cancelled!