Customer Experience and Data, Measuring Experience
Customer Experience and Data: Measuring Experience
with Sean Burton
Sean will talk about the disconnect between what companies invest in digital marketing versus what they spend in making sure that the money is actually well spent, and how digital analytics and Customer Experience (CX) go hand-in-hand to help solve this problem. He’ll show how these two tools can allow businesses to find and fix pain points as well as find hidden gems that improve experience and increase revenue.