When should you create an app? When should you not? What's the purpose? What will your customer gain? Will you get useful insights? Do you know what you'll do with them if you do?
Join innovation specialist Simon Mone at our next tech marketing meetup, To app, or not to app: that is the question, as he explores these questions and more.
Simon is currently MD at SwarmOnline, a mobile and web dev firm based in Glasgow. He's previously advised senior management teams and boards across all business sectors on aspects of R&D, innovation and commercialisation of new products.
Topics to be covered include
What is an app?
Apps for marketing
Apps for engagement
Examples of apps that worked well - and some that didn't
So you want an app? Where do you start?
There will be a chance for open discussion, questions and networking alongside tea, coffee and breakfast rolls.
Members: Free
Non-members: £25 + VAT
More details and tickets: www.scotlandis.com
About ScotlandIS
ScotlandIS is the trade body for the vital digital technologies industry, the authoritative voice championing the ambition, talent and experience abundant here in Scotland.
