ScotlandIS: From Zero to Hero - Transform your business

How to transform your business from mundane to world beating - a unique opportunity to share practical experiences of turning an underperforming tech business into a seriously impressive international contender!

Our speakers, David Farquhar and Andrew Lloyd, were CEO and CCO of the successful management team that turned Workplace Systems around and negotiated its sale to Insight Ventures in NYC, transforming every function, driving growth, implementing agile work practices across the entire business from engineering to sales and marketing, and dramatically improving customer and staff satisfaction ratings.

They'll cover:
- Reinvigorating a static business
- Refocusing the business to execute ona global market opportunity
- Transforming the business delivering growth to create a top performing SaaS business, through:
a) Creating a new culture, with high levels of employee engagement, introducing product management and ownership
b) Implementing successful inbound and digital marketing processes
c) Monitoring SaaS metrics
d) Taking the company through the J-curve from an on prem sales model to enterprise level SaaS
e) Negotiating a successful exit to private equity

Format:
Formal Presentation : 45 minutes
Q&A : 25 minutes
Networking

Payment:
ScotlandIS Member : Free
Non-Member : £25 + VAT by credit card only

to (Europe/London time)

More details: www.scotlandis.com

Tickets: www.scotlandis.com

More Information

About ScotlandIS

ScotlandIS is the trade body for the vital digital technologies industry, the authoritative voice championing the ambition, talent and experience abundant here in Scotland.