Harnessing and Developing Creative Ideas to Drive Product Innovation by Sheffield Hallam University

Join us on the 17th November to see how Design Futures at Sheffield Hallam University can support your business with product innovation.

Turning good ideas into successful products is the lifeblood of manufacturing companies, but this can be tricky to achieve. How can we increase the number and quality of our ideas? And when we do, how can we ensure that the right ideas are being taken forward? Once we’ve chosen an idea, how might we reduce the development risk and accelerate the time to market?

Design Futures has been designing and developing innovative products for over 20 years. Over this period, they have worked with companies of all sizes from start-ups to major multinationals, including adidas, Airbus and Arla. Their design work spans a diverse range of markets that include consumer, industrial, medical, FMCG and automotive. Using design case studies, the team from Design Futures will give an overview of some of the methods and tools that they use to support product innovation. Staff from the Research and Innovation Services at Sheffield Hallam University will also be speaking about the potential funding routes for businesses, including the Sheffield Innovation Programme (SIP) and Knowledge Transfer Partnerships (KTPs) which are available through the University.

This event will focus on:

how to create ideas for new or improved products
how to test and validate ideas using quick and cost-effective modelling and prototyping approaches, including 3D printing

In this session, you’ll hear about:

possible sources for new ideas and how to initiate ideas generation processes (or how to refresh your existing processes)
efficiently filtering ideas so that only the most promising ideas are pursued
identifying effective modelling and prototyping strategies and how to choose the most appropriate methods
reducing risk throughout the development process
potential funding sources, including SIP and KTP, that support innovative idea development and allow collaboration with a range of University experts

Who should attend?

SMEs, MDs, CEOs, Product Managers, Brand Managers, Marketing, Designer, Design Engineering, Design Research


16.00 - 16.30 Meet and Greet

16.30 - 17.15 Harnessing and Developing Creative Ideas; Mark Phillips, Head of the Art, Design and Media Research Centre at SHU.

17.15 - 17.30 SIP and KTPs at SHU; Antony Davies, SIP Client Relationship Manager at SHU and Sarah Durkin, KTP Funding Manager at SHU.

17.30 - 18.30 Showcasing and Networking Hour

to (Europe/London time)

More details and tickets: www.eventbrite.co.uk

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