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We're returning to the Apex, Waterloo Place for our next BIMA Breakfast Briefing, co-hosted by Nile and Precedent.
The topic this time is 'building a successful digital business' and the issues faced around this as well as looking at collaborative working and how, especially in Scotland, this can benefit businesses seemingly competing in a smaller market space.
Our guest panellists include Neil Davis, CEO at Precedent, Samantha Bedford, Managing Director at Cupid, Neil Collman, Principal at Nile and Dave Shaw, Head of Digital Products at a leading online Financial Organisation.
So, please do come and join us for some coffee and breakfast, meet other players in the local digital scene and get some exclusive insights into these four highly successful businesses in the digital field.
08.30 -09.00 Breakfast Refreshments and Networking
09.00 - 10.00 Panel Session
10.00 - 10.30 Refreshments and Networking
Further information on our Panellists:
Samantha Bedford, General Manager at Cupid.com
Samantha is an experienced and well respected digital marketer with over 20 years experience working for some of the world's biggest digital, mobile and media brands including match.com and Vodafone. Her early career was spent at Emap where she established her reputation for strategic thinking and creative execution within the Group's radio and online divisions.
During the early years of the internet in the UK, Samantha moved from the media into digital, as VP of Global Marketing for uDate.com, one of the earliest internet dating companies. With the development of the UK market, Samantha began to build the company's British business, growing it to No.1 in the UK, before it was sold to match.com as UK Managing Director where she launched the company's first ever TV campaign, driving it to market leader and establishing a global template for success.
Samantha moved into eCommerce and digital customer service with Vodafone and has worked as a consultant with a number of VC and corporate backed start-ups including the US giant Autotrader.com and leading the mobile strategy for Chicago based childcare provider Sittercity.
Samantha is currently general manager UK and Australia at Cupid plc where she oversees dating brands Cupid, Speeddater, Uniform Dating and the recently launched Love Begins At.
Neil Collman, Principal at Nile, Service & Experience Design
Neil’s been at the cutting edge of experience design, strategy and user research for more than a dozen years. As Design Principal at the multi-award-winning service design agency Nile, Neil has put that digital experience to work for a number of top-grade clients ranging from global financial services leaders to governments to the world’s best known healthcare providers. Before that, Neil was an award-winning innovator for IBM. He is also an alumni of the British Interactive Media Awards’ judging panel.
David Shaw, Head of Digital Products, Online Financial Services
David has recently returned from a spell in the vibrabt Melbourne Digital Community where he led Deloitte Digital's Advisory practice. Advising businesses across the telcom and finance sectors how to manage the rapid rise of digital disruption......and how best to harness the bang as these businesses re-designed and re-built themeselves at pace. His last project saw a new mobile phone company launched in 11 weeks flipping traditional big organisation approaches to digital on it's head to achieve a market first in Australia.
Previous to this David worked for BSkyB running the Customer Interaction Delivery Function maturing, developing and testing digital channels, finally spending a brief spell working for Sir Dave Brailsford at Team Sky, the newly formed professional cycling team, as they matured their digital presence, engaged fans and brought the best of high performance sport and high performance business together in a small dark room underneath the velodrome in Manchester.
Follow Dave @DavidHShaw for an eclectic digital commentary (disclaimer - occasionally polluted by all things road cycling, carbon fibre and a love for Mornington Peninsula Pinot Noir)
Neil Davis, CEO, Precedent
Neil leads Precedent's global operations, overseeing all board activity in the UK, Australia & Asia. With over 25 years of experience in digital, he was responsible for strengthening Precedent's strategiccapability and defining and implementing a growth strategy to achieve sustainable domestic and international growth.
In his seven years at Precedent he has overseen the successful launch of five studios, and has managed the expansion of the business from a team of 40 to 140 working across seven studios and three continents. He works to ensure Precedent's stronf sector reputation is maintained, and that as a business they are continuously striving to conceive the best possible solutions for their customers, with the intelligent use of digital to transform organisations through digital.
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