Presentation 1 - Marta Portugal & Vicky Byrom - Merkle|Aquila - Commercializing Analytics, Machine Learning and AI
Marta Portugal - www.linkedin.com
Vicky Byrom - www.linkedin.com
Vicky is the Head of Analytics at Merkle|Aquila. She has over 20 years experience in delivering analytics and actionable insights to large organisations. She is passionate about incorporating latest analytical developments into practical analytical solutions for our clients. As both a statistician and management accountant she bring a strong value focus to analysis – both customer value and marketing optimisation
Vicky’s aim is to take the complexity out of analytics. She is a firm believer that analytics should be delivered in the right language - not shrouded in complex jargon and latest buzz words.
Marta is a Senior Data Scientist at Merkle|Aquila. She has graduated with a MSc in Statistics and Operations Research and has since gained experti...
Presentation 1 - Marta Portugal & Vicky Byrom - Merkle|Aquila - Commercializing Analytics, Machine Learning and AI
Marta Portugal - www.linkedin.com
Vicky Byrom - www.linkedin.com
Vicky is the Head of Analytics at Merkle|Aquila. She has over 20 years experience in delivering analytics and actionable insights to large organisations. She is passionate about incorporating latest analytical developments into practical analytical solutions for our clients. As both a statistician and management accountant she bring a strong value focus to analysis – both customer value and marketing optimisation
Vicky’s aim is to take the complexity out of analytics. She is a firm believer that analytics should be delivered in the right language - not shrouded in complex jargon and latest buzz words.
Marta is a Senior Data Scientist at Merkle|Aquila. She has graduated with a MSc in Statistics and Operations Research and has since gained experti...