http://www.meetup.com/Scotland-Data-Science-Technology-Meetup/ (enabled)
- Importing to Scotland Data Science & Technology MeetUp
Imported event
We have a new venue - The University of Edinburgh- F.21 (7 George Square)
Presentation 1: ‘Communication is King!’
Merkle's David Thomas and Andreas Liljeberg discuss how companies can get better at talking to their customers by actually getting to know them first, and then communicating with them in a way that recognises their preferences and previous behaviour.
In this presentation, David and Andreas discuss the limitations of the one-size-fits-all attitude to communication and what approaches are open to businesses as they seek to improve customer engagement. Whilst perfection is unobtainable, continuous improvement can reap significant benefits through successfully reaching and engaging with more customers to create the best possible interactions and grow lasting relationships.
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About Merkle:
Merkle (www.merkleinc.com) is a global data-driven, technology-enabled performance marketing agency, helping our clie...
Real event
-
We have a new venue - The University of Edinburgh- F.21 (7 George Square)
Presentation 1: ‘Communication is King!’
Merkle's David Thomas and Andreas Liljeberg discuss how companies can get better at talking to their customers by actually getting to know them first, and then communicating with them in a way that recognises their preferences and previous behaviour.
In this presentation, David and Andreas discuss the limitations of the one-size-fits-all attitude to communication and what approaches are open to businesses as they seek to improve customer engagement. Whilst perfection is unobtainable, continuous improvement can reap significant benefits through successfully reaching and engaging with more customers to create the best possible interactions and grow lasting relationships.
---------------------------------------------------------------
About Merkle:
Merkle (www.merkleinc.com) is a global data-driven, technology-enabled performance marketing agency, helping our clie...